Kennedy is among the many social media influencers who have launched business models that are not dependent on the platforms—Instagram, TikTok—that fueled their rise. Influencers can fall into the trap of essentially being “Uber drivers for Instagram or TikTok,” says Sean Branagan, director of the Center for Digital Media Entrepreneurship at Syracuse University. “You’re waiting for the assignment and the money; you’re not in control of where your business is going.” Kennedy has monetized her social media following by creating an affinity group—rather than seeking mass appeal—and she “cares for, stimulates, and advances” her audience with her paid offerings, Branagan says. “What she has is a magic potion, and it’s about more than her face and name.”
“小城生活悠闲安宁，有一种不同于大城市的独特魅力。”詹姆斯说，奉节的旅游设施和服务也挺不错，景区的休息空间充足，厕所、停车位等配套完善，24小时旅客服务热线随时响应，“我还想去更多的中国小城看看。”
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And his latest book, Chaos in the Box: get it now